Prior to our own shoot and edit of Five's 'Everybody Get Up' we decided to piece together the original footage of their music video to see what thoughts and ideas go into the creation of a music video.
From This exercise I have learnt that:
The editing of a music video is very important in terms of representation of the bands image, identity, attitude etc. Using shots called 'beauty shots' to highlight on things that would help the audience identify with artist such as tattoos or piercings.
The order of shots can have drastic affects on the pace of the video, constant cuts and changes in camera set-ups from one extreme to another can increase the pace of a video and make it visually exciting.
Using cut-aways keep the video fresh and stop it from becoming repetitive.
Various set-ups of the action helps give perspective to the audience and shows how many things are going on simultaneously, this makes the action exciting and adds further depth/more dimensions to the video. e.g. The students are partying whilst the band is getting ready to throw paint over them.
Editing creates a relationship between the audience and the performer - as the edit should be done to make the band appear as idols to their target audience, as though the audience should aspire to be in the band. This is done through Beauty shots and often through story lines within the video that makes the bands lifestyle look appealing.
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