On June 25th we had a talk from a music video director named Jake Wynne. He talked about a variety of music videos he made and techniques he had used when construsting and editing them. Jake later directed our version of 'Everybody get up'.
Jake taught us many names for special shots that help advertise the artists image or attitude, these shots are called 'beauty shots' and are invarably close-ups which make the artist appear desirable to their target audience.
I enjoyed talking (listening) to Jake and found it very beneficial. I especially enjoyed hearing about how he got into the industry itself. I look forward to working with (for) him on the shoot!
Friday 22 July 2011
Thursday 21 July 2011
Task 4: Evaluation
1. Did you enjoy the workshop day? What were your best bits and why?
I thoroughly enjoyed the workshop day! My favourite parts were the ones when I was behind the camera, either working the jib or trolley. I found it interesting to see how a professional camera and equipment works. I also enjoyed just generally dancing around and having a great time!
How little set ups are necessary for a successful music video. Also the importance of high levels of performance from the actors. I also learnt the about the amount of planning that goes into a successful shoot.
I learnt about how a variety of cameras work and how to use other pieces of technical equipment such as a jib etc.
(as well as some funky dance moves!)
I learnt about how a variety of cameras work and how to use other pieces of technical equipment such as a jib etc.
(as well as some funky dance moves!)
3. Are you pleased with the footage and your edit? Is it how you expected it to look?
I am very happy with the footage and just as happy with our final edit. The shots appear professional and of a high standard with focus and colour that I could only hope to achieve in my own future music video. The framing and performance in the footage is of a professional standard and I feel we have recreated the original video to a great quality. I was happily surprised with the quality of footage we gathered and the edit is a lot better than I expected it would appear in the end.
I am very happy with the footage and just as happy with our final edit. The shots appear professional and of a high standard with focus and colour that I could only hope to achieve in my own future music video. The framing and performance in the footage is of a professional standard and I feel we have recreated the original video to a great quality. I was happily surprised with the quality of footage we gathered and the edit is a lot better than I expected it would appear in the end.
4. How do you think your workshop experiences will impact on your approach to next term's music video coursework?
I believe the workshop will encourage me to try more ambitious things within my music video project; I am now more experience with filming equipment and familiar with extra technical equipment that I would be eager to use in my own video. I reckon I will use a greater variety of shots and also be more effective with time management.
I learnt how to successfully lip-sync to songs and I believe this will greatly benefit my project if I choose to perform within it next term.
I learnt how to successfully lip-sync to songs and I believe this will greatly benefit my project if I choose to perform within it next term.
Sunday 10 July 2011
Task 3: 5ive Re-edit Exercise
Prior to our own shoot and edit of Five's 'Everybody Get Up' we decided to piece together the original footage of their music video to see what thoughts and ideas go into the creation of a music video.
From This exercise I have learnt that:
The editing of a music video is very important in terms of representation of the bands image, identity, attitude etc. Using shots called 'beauty shots' to highlight on things that would help the audience identify with artist such as tattoos or piercings.
The order of shots can have drastic affects on the pace of the video, constant cuts and changes in camera set-ups from one extreme to another can increase the pace of a video and make it visually exciting.
Using cut-aways keep the video fresh and stop it from becoming repetitive.
Various set-ups of the action helps give perspective to the audience and shows how many things are going on simultaneously, this makes the action exciting and adds further depth/more dimensions to the video. e.g. The students are partying whilst the band is getting ready to throw paint over them.
Editing creates a relationship between the audience and the performer - as the edit should be done to make the band appear as idols to their target audience, as though the audience should aspire to be in the band. This is done through Beauty shots and often through story lines within the video that makes the bands lifestyle look appealing.
From This exercise I have learnt that:
The editing of a music video is very important in terms of representation of the bands image, identity, attitude etc. Using shots called 'beauty shots' to highlight on things that would help the audience identify with artist such as tattoos or piercings.
The order of shots can have drastic affects on the pace of the video, constant cuts and changes in camera set-ups from one extreme to another can increase the pace of a video and make it visually exciting.
Using cut-aways keep the video fresh and stop it from becoming repetitive.
Various set-ups of the action helps give perspective to the audience and shows how many things are going on simultaneously, this makes the action exciting and adds further depth/more dimensions to the video. e.g. The students are partying whilst the band is getting ready to throw paint over them.
Editing creates a relationship between the audience and the performer - as the edit should be done to make the band appear as idols to their target audience, as though the audience should aspire to be in the band. This is done through Beauty shots and often through story lines within the video that makes the bands lifestyle look appealing.
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